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Salesforce Architecture · AI Consulting · Madrid

Enterprise systems built
for the age of
intelligent work.

We help organisations design, integrate and scale Salesforce platforms and AI-powered workflows — from architecture blueprints to production-ready delivery.

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Core expertise

Salesforce CRM Agentforce Data Cloud Marketing Cloud Financial Services Cloud Enterprise Integrations Technical Architecture Design AI Automation
18+
Years in
Salesforce ecosystem
12+
Salesforce
certifications held

What we do

Services & specialisations

End-to-end ownership from strategy through implementation.

01

Salesforce Architecture

Enterprise-grade org design, data modelling, integration architecture, and governance frameworks. Built to scale, built to last.

Data Model Security Integrations Governance
02

Agentforce & Data Cloud

Design and implement autonomous AI agents powered by Data Cloud's unified customer graph. Ground your AI in real-time, trusted data.

Agentforce Data Cloud AI Agents Prompt Builder
03

AI Process Automation

Map, redesign and automate business processes with LLM-native pipelines, prompt engineering, and custom AI actions inside your Salesforce org.

n8n & LLM Pipelines Prompt Builder Agent Actions MCP
04

Technical Advisory

Hands-on guidance on the foundations that separate good implementations from great ones — patterns, governance, and the design decisions that scale. We work alongside your architects and development teams to embed best practices that last.

Enterprise Design Patterns Integration Patterns Software Development Patterns Governance Framework Team Mentoring

About

A boutique firm built on
deep expertise.

Sebastian Ortiz

Senior expertise, 12 Salesforce certifications

Our principal architect holds Salesforce's most demanding certification stack — Application Architect, System Architect, AI Specialist, Integration, Data, Identity, and more — built over 18 years of continuous practice.

Global track record, enterprise scale

From Norway's largest pension fund to luxury Swiss brands, global FMCG giants, and Orange-backed start-ups — we've delivered architecture across financial services, retail, and enterprise SaaS in Europe, Latin America, and beyond.

AI practitioners, not just advisors

We build and run AI tools ourselves — from n8n-based agents to LLM-integrated workflows. That hands-on perspective means our recommendations are grounded in what actually ships, not what sounds good in a slide.

"

The goal of software architecture is to minimize the human resources required to build and maintain the required system.

Robert C. Martin — Clean Architecture

Selected use cases

Where architecture meets real-world impact.

Financial Services · Norway

Financial Services Cloud at enterprise scale

Delivered as part of an Architects Team a large-scale FSC implementation for Norway's largest pension fund company, serving 1,000+ Salesforce users and 300 partner users across B2C and B2B markets.

Luxury Retail · Switzerland

Customer 360° for 10+ luxury brands

Designed large-scale enterprise integration connecting Salesforce with SAP and Google Cloud Platform for Richemont, managing 60M+ records with deduplication and high-performance LDV strategies.

Telecom Start-up · Spain

Event-driven architecture for X by Orange

Built a greenfield Salesforce platform with custom CPQ, Kafka integration, Scratch Orgs, CI/CD, and Apex Enterprise Patterns for an Orange-funded cloud communications start-up for SMEs.

HR & People · Belgium

Global HR portal for 20,000+ users

Led technical design of a Salesforce Communities-based HR portal for Anheuser-Busch InBev across the US, Canada, Russia, and six Western European countries, integrated with enterprise ERP systems.

AI Automation · Independent

AI Household Agent via WhatsApp

Designed and built a personal AI agent using n8n and LLM integration, accessible via WhatsApp Business API — a living proof-of-concept for the kind of AI automation I bring to business clients.

Intellectual Property · UK

IP management platform across 3 continents

Served as Technical Lead for a Salesforce implementation supporting IP management for 250 users across the US, Finland, and China, including REST API integrations, Canvas apps, and Self-Service portals.

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